July 12th (Saturday) Omotesando Atelier Grand Opening

Based on the brand concept of Belle Panacée - The Beautiful Panacea, a special space to restore sensitivity and serenity through fragrance will open in Omotesando on Saturday, July 12, 2025.

It's about a 5- minute walk up the hill from Cat Street, the main fashion street connecting Shibuya and Harajuku, towards Omotesando.
At the top of the staircase, where your heart will beat faster with each step, you will find a " secret room " that will make you feel like you've stepped into a movie.

The space occupies the entire top floor and is a mixing room wrapped in a thick dark navy carpet and soft pink.
The space also includes a selection of fragrance booths, where white plaster gives off a fantastical light, inviting you to a " different world " where beauty and tranquility resonate, freeing you from the everyday.

At the new atelier, customers can work with the brand's in-house blender to create their own unique fragrance from a total of 37 fragrances, including new fragrances.

It is time to experience "Belle Panacée" (a beautiful panacea) to heal your mind and free your senses. Here you will find the only prescription that will heal your heart.